Content Marketing

 

We all have heard the names of podcasts, newsletters, social media posts, videos , blogs and so on but do we have answer of these questions:

• What are these used for ?
• Why is it created for ?
• What are the benefits of it ?

For understanding this we need to know the answer of one other question first i.e:-

What is content Marketing?

It is a type of marketing which concentrates on distributing, writing , managing, publishing content for its targeted audience as per the need and relevance of the product or services they are marketing for.

Basically is a part of Digital Marketing which is correlated with generation of content.

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Steps for Content Marketing?

For a good content marketing a person need to take care to follow the 7 steps that are as follows:-

Plan the content : There should be a planned content for a product or service. A person needs to see what the product is and how we should plan our content so that it attracts the targeted audience. 

Creation of the Content : Now, after the planning of the content. Here comes the next step that is creation of the content. In this step the planning we have done as per our market research and other details that has to be executed and we have to start creating our content.

Development of Assets : At this stage development of assets has to be done.

Viral marketing and shareability : At this stage it is about getting your content viral and shared. More it gets shared it will get viral and will reach more audiences.

Promotion of the content : This is one of the most important aspects of content marketing as the more it gets promoted the more the benefit will arise.

Repurposing: It is one of the most crucial steps of marketing. It is a way which helps you in cutting down the cost and money by reusing the content.

Ongoing measurement : It is the way to know that the results accepted through this marketing is actually being achieved or not. This can be done through checking the increase in social media followers , email subscribers and so on.

Therefore, all 7 steps has to be checked and taken care for as a good content marketing always give great beneficial results and that is the reason it is a a very important and essential part of marketing for a business when one is planning to take their business on new heights and want to do marketing for it or either launching any new product or services.

I hope through this our readers can now get the answer for the questions that are mentioned above like why, when and for whom content marketing is used. Now we know why podcasts , newsletters are being used.